“The Studio” wins at Clio Entertainment Awards 2025
LOS ANGELES — Innovation in entertainment marketing was front and center this week as the 2025 Clio Entertainment Awards announced its annual winners, celebrating the industry's most creative and impactful work. Among the night’s standout honorees was the campaign for the highly anticipated Apple TV+ series The Studio, which secured a Bronze Award for its striking visual storytelling.
The award-winning entry, titled "The Studio 'Film'," was recognized in the Key Art medium under the Television & Streaming: Domestic Poster category.
The Studio “Film” Art Direction by Drew Wills. Created at GrandSon
A Vision of "New Hollywood"
The winning piece was brought to life by Bedroom’s Creative Director Drew Wills during his tenure at the creative agency GrandSon, a powerhouse in entertainment branding known for capturing the essence of a project in a single frame.
For The Studio—a series delving into the high-stakes, chaotic, and often absurd world of a legacy Hollywood movie studio—the key art needed to convey both the prestige and the inherent madness of the industry. Wills’ inspiration came directly from the show’s script and its core philosophy: that cinema is art, and art means film.
This led to extensive research into Hollywood posters of the early 1970s—a period when "New Hollywood" had established film as an art form rather than just a commodity. The spark for the concept appeared while studying the 1975 campaign for Dog Day Afternoon, where the iconic poster features Al Pacino rendered in heavy, scrawled black marker, appearing to emerge from the negative space behind the film's title. It was this aesthetic provided the perfect blueprint for Wills: a way to feature a leading man while maintaining a raw, artistic edge that felt like "cinema" rather than a standard movie advertisement.
The Unravelling Dream
The final conceptual breakthrough was found in a plot point involving Rolling Blackout, a fictional film-within-the-show. In the series, studio head Matt Remmick (Seth Rogen) insists on shooting the project on 35mm to "save cinema," only for the negative to go missing. The ensuing sequence—a bumbling Remmick chasing the unravelling negative down the Hollywood Hills—provided the perfect visual metaphor for the campaign.
"It was here that the idea of an unravelling reel of film became the anchor of the art," Wills explains. "The canister revealing our lead in all his 35mm glory. These were artistic liberties that allowed me to explore a creative route beyond a standard character portrait.".
From Story to Statue
By leaning into the detail that "Remmick is cinema, and art is film," the domestic poster became more than just an advertisement—it became an extension of the story itself. The Clio jury lauded the work for its bold execution and ability to stand out in an increasingly crowded streaming landscape, successfully teasing the show’s satirical tone by blending a classic "Old Hollywood" aesthetic with a sharp, modern edge.
While this award-winning work was executed at GrandSon, the win marks a significant milestone for Wills as he continues to lead Bedroom, bringing this same level of narrative-driven design to a new era of entertainment branding.
Project Credits:
Art Direction: Drew Wills
Agency: GrandSon
Client: Apple TV+
Award: 2025 Bronze Clio Entertainment (Key Art: Domestic Poster)